Digital Marketing

Search Engine Optimization

It is estimated that more than 90% of consumers use the Internet to get information when making a buying decision, and 85% of all visits to websites originate through search engines. That means about eight out of ten people are being guided to buy based on a search engine's results. If you're a company that supplies what the searching buyer needs, but your name does not appear on the results lists, you have a serious marketing problem.

Although every web site we build already includes basic on-site search engine optimization, this may not be enough for competitive and hard to rank keyword phrases. Our SEO method is simple and effective but to have a successful website you need to constantly move and change. We refer to this as the never ending Cycle of Refinement.

For existing sites, we will attempt to minimize cost and work around issues that poor website design and improper coding will create for your future rankings and usability. Either way, we will take care of everything for a low setup cost and a flat fee every month. Here are a few of the services we provide for SEO.

  • Website Analysis
    We review your website's theme, navigation (usability), and image quality. We also analyze how files were named and how pages were developed - the code behind the pages. Especially tags crutial for search engines.

  • Keyword Research
    We identify and analyze a list of words and phrases to determine which ones are most valuable to your company in terms of search engine visibility and viability.

  • Backlinks
    Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of "quality" backlinks, and consider those websites more relevant than others in their results pages for a search query.

  • Relevant Content Writing
    We edit your web content to include keywords and key-phrases relevant to the copy on the page. This is a critical area that many web designers overlook as search engines routinely rank web sites with original and relevant content higher. Our content specialists can also develop keyword-rich copy for your website, so it's attractive, informative and receives higher search engine rankings. Google loves good content. Especially educational content!

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